Exploring K-Beauty Makeup Trends for 2024

A Guide to the Latest Looks and Must-Have Products

Korean makeup trends have long been admired for their innovative, fresh, and often ethereal approach to beauty. In 2024, this dynamic landscape continues to evolve, blending traditional elements with modern innovations. From dewy skin to bold eyes, Korean makeup in 2024 is all about balance, expression, and personalization. Here’s an in-depth look at the hottest trends, colour schemes, and techniques that are defining Korean beauty this year.

Glazed Skin ("Yoghurt Skin")

The "glass skin" trend dominated the beauty world in recent years, but in 2024, it’s evolving into what’s being called "yoghurt skin." This trend is all about achieving a soft, luminous complexion that has a glazed, healthy sheen, much like the finish of creamy yogurt. It’s a step beyond dewy, focusing on a moist, supple appearance that exudes natural radiance.

Celebrities like Han So-hee and IU are perfect examples of this trend, often showcasing their flawlessly glowing skin. To replicate this look, products like Etude House Moistfull Collagen Cream and Cosrx Advanced Snail 96 Mucin Power Essence are your go-to items. These products are designed to hydrate deeply while giving your skin that coveted healthy glow.

Underpainted Blush

In 2024, blush application is getting a makeover with the underpainting technique. This method involves applying blush under your foundation or BB cream to create a natural, diffused flush that seems to come from within your skin. The result is a soft, subtle glow that enhances your complexion without overpowering it.

Jisoo from BLACKPINK is a master of this trend, often seen with a gentle, natural blush that perfectly complements her features. For this look, consider using Etude House Lovely Cookie Blusher. These products offer just the right amount of pigment to achieve that barely-there blush effect.

Gradient Lips 2.0

The gradient lip has been a K-Beauty staple for years, but in 2024, it’s getting an upgrade. This season, expect to see more defined, bolder colors with a natural gradient effect. The focus is on the inner lip, with the color diffusing outwards for a natural yet vibrant look.

Celebrities like Suzy and Jennie from BLACKPINK have been leading the charge with this trend, showcasing lips that are both natural and striking. To get this look, try products like Rom&nd Juicy Lasting Tint, these tints provide rich color payoff with a smooth, gradient finish.

Barely-There Eyeshadow

For 2024, eyeshadows in natural, earthy tones are making waves. The trend focuses on a barely-there effect that enhances the eyes without making it obvious that you’re wearing makeup. It’s all about soft washes of color that add depth and dimension subtly.

Kim Tae-ri often opts for this minimalist approach, which perfectly complements her natural beauty. To recreate this look, try the Romand Better Than Palette Peony Nude Garden, this palette offers a range of soft, neutral shades that are perfect for achieving that barely-there eyeshadow look.

Glossy Eyes

Glossy eyelids are back in a big way for 2024. This trend gives your eyes a wet, dewy look that pairs beautifully with the glazed skin trend. It’s a modern, editorial touch that works well for both day and night.

Seulgi from Red Velvet has been spotted rocking this trend, often pairing it with minimal eyeliner and mascara to keep the focus on the gloss. For this look, consider Etude House Tear Eye Liner, this product adds just the right amount of shine to your lids, creating a stunning glossy effect.

Defined, Yet Soft Brows

In 2024, eyebrows are all about being defined yet soft. This trend avoids the harsh, overly-arched looks of the past and instead focuses on enhancing your natural brow shape. The result is a slightly bushy, natural brow that frames your face beautifully.

Park Shin-hye is known for her soft, natural brows that perfectly complement her features. To achieve this look, try using Etude House Drawing Eye Brow this product helps you create a defined yet soft brow shape that’s perfect for everyday wear.

Subtle Glitter Accents

Glitter isn’t just for the bold anymore. In 2024, glitter is being used in a more refined way, adding a touch of sparkle to the eyes or cheekbones without overwhelming your look. It’s a nod to the playful side of K-Beauty while maintaining an air of sophistication.

Somi often incorporates subtle glitter into her makeup, adding a playful yet elegant touch to her look. To try this trend, opt for Romand Better Than Palette, this product offers a gentle shimmer that’s perfect for adding a bit of sparkle.

Healthy, Glossy Lips

Glossy lips are making a comeback in 2024, but with a twist. The focus is on hydration and achieving a healthy shine. Lip glosses that provide a natural tint while keeping your lips moisturized are key to this trend.

Yoona from Girls' Generation has been seen with this trend, sporting lips that appear both plump and hydrated. To achieve this look, try the Romand Glasting Melting Balm, this product ensures your lips stay glossy and smooth throughout the day.

Korean makeup trends for 2024 offer a blend of the familiar and the new, allowing beauty enthusiasts to experiment while still embracing the timeless elements of Korean beauty. From the soft glow of reimagined glazed skin to the playful use of blush and the enduring charm of gradient lips, this year’s trends emphasize individuality, creativity, and a celebration of natural beauty. Whether you’re a fan of subtle elegance or bold statements, there’s something in Korean makeup this year for everyone.