Korean Skincare: A Historical Overview

Korean skincare, with its focus on a gentle multi-step routine, has taken the world by storm. But its history goes back centuries, reflecting not just changing ideals of beauty but also Korea's social structure. Here's a quick rundown:

Early Days (Three Kingdoms Era - 668 AD)

Even back then, Koreans valued a healthy appearance. They used natural ingredients for scrubs, lotions, and even brow ink! Interestingly, it was the working-class gisaeng entertainers who set the trends, with the elite copying their styles.

Goryeo Dynasty (918-1392)

This period saw a peak in Korean skincare trends. Pale skin, rosy cheeks, and small lips were considered beautiful. Rice powder was a popular makeup choice.

Shifting Influences (19th Century)

Western influence arrived, bringing mass production and new beauty products. This coincided with Japanese colonialism, which had a complex impact on Korean skincare practices.

Post-Liberation (20th Century)

After liberation, Korean skincare took off again. Local beauty products thrived, and a focus on inner health alongside outer beauty emerged.

The K-Wave (Late 20th Century - Present)

The global Korean Wave (Hallyu) popularised Korean culture, including beauty trends. Flawless, youthful skin and natural-looking makeup became the signature Korean look.

Korean skincare continues to evolve, embracing innovation and natural ingredients. So next time you try a sheet mask or a toner pad, you're not just following a trend – you're connecting with a centuries-old tradition!

Deepen this connection by exploring brands like Beauty of Joseon and Pyunkang Yul, whose products are steeped in tradition.